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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06938_Field_TCUM T503.txt
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1996-04-10
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845b
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regardless of how many miles are involved.”
What is wrong with all such prophecies is that they
assume a stable framework of fact—in this case, the house
and the store—which is usually the first to disappear. The
changing relation between customer and shopkeeper is as
nothing compared to the changing pattern of work itself, in an
age of automation. It is true that going-to and coming-from
work are almost certain to lose all of their present character.
The car as vehicle, in that sense, will go the way of the horse.
The horse has lost its role in transportation but has made a
strong comeback in entertainment.
So with the motorcar. Its future does not belong in the
area of transportation. Had the infant automotive industry, in
1910, seen fit to call a conference to consider the future of the